The company have a large and organic email list that Email Database they have spent a lot of time and effort on accumulating. The company are lucky in the sense that all the emails have been accumulated through ' Opt-In Marketing ' methods and each and Email Database every single person on the list has something to do with the company, be it through a previous transaction or a site / product inquiry. There are a number of things that the company must look at in order to resolve this issue. Solutions It is vital that the company take another look at the techniques used during this campaign and resolve the problem urgently, otherwise the likelihood of increasing ROI will be slim and all efforts will go to waste. In the worst case, the company could lose custom from Email Database their mistakes, if the company are not following the correct 'guidelines' of formatting and content creation as necessary, their mail will soon start being spammed. If their clients become Email Database bombarded or 'bored', their message will never get across. After closer inspection of the email that was sent out and the above details complementary of their email service provider, the following mistakes became clear: TIME - Quite simply the email was sent at the wrong time. Based on the majority of their clients details, 11am was not an appropriate time for the email to be sent. Most of their users will most likely have been in work at Email Database this time. According to the professions, age groups and gender of the receivers, the best time for this email to be sent would have been between 8.00 am - 10.00 am, or in the afternoon Email Database between 3.00pm - 5.00pm. The company must bear in mind here what their target audience is most likely to be doing at the specified time they have given. Will they be able to access their email? It is claimed that email that are opened within 60 minutes of being sent have the best response.